QR Codes

We are often asked by customers if QR codes should be added to their direct mail pieces. And the answer is, yes!

  • A quick-response or QR code links your printed materials to the digital realm. Creating an interactive environment for smart-phone users.
  • A QR code is a two-dimensional graphical representation of information; and after being scanned the information will be displayed on the users smartphone screen.

Early uses of QR codes were to display a website or telephone number. They have recently been gaining momentum and are now often used to display a coupon, an e-mail or SMS message or to initiate the download of an audio file or video stream. Read More

Communicating across generations

Having been born in the early 90’s I have witnessed technology blossom as I myself blossomed from a child to adult. I remember being in elementary school when the only cell phones around where the big black bricks kept in cars.

I am part of generation Y, which means I am fully comfortable communicating on all the new technological platforms, whether it be texting or social media and I definitely know the first place to go with any question is Google. Read More

Post Card Sizes

Sometimes our customers get tired of the typical postcard sizes of 4 x 6 and 5 ½ x 8 ½, if you want to mix it up a bit we have some other sizes to suggest:

  • 6 x 9 (half an inch higher and wider than the popular size) is a good size to use because it “sticks out” from within a stack of mail.
  • an even more compelling size is a giant postcard measuring a full 6 ⅛ x 11 ½ inches.

The USPS considers any size between 4 ½ x 6 and 6 ⅛ x 11 ½ inches to be letter-sized mail, so all three sizes of postcard- popular, oversized and giant- mail at the same postage rate. Read More