Sense of Urgency

You may hear us talk about creating a sense of urgency in your marketing pieces. Here are a few notes to help you better understand what this means:

The idea is to use “sense of urgency” as a device to give readers a reason to respond quickly. When reading an advertisement people have the tendency to procrastinate- to put the advertisement aside and consider it later. Read More

Additive vs. Subtractive color

As a designer, it is essential to know when to use CMYK: cyan, magenta, yellow, and black, and when to use RGB: red, green and blue colors on projects.

A good rule of thumb is anything dealing with the web should always be in RGB and printed material should be in CMYK. Read More