Color Psychology

The color is the message. Keep this in mind when designing a new advertising piece, logo or product. Why pick colors randomly when you can pick them strategically? When big brands decide on a color it is a well thought out choice. Let’s consider some examples of companies widely recognized for their color schemes:

1. Mcdonald’s

Mcdonald’s is well known for its bright yellow and red colors. They are targeting their major audience which is of course children (and in turn their parents), children are known to respond to primary colors. Beyond that yellow triggers feelings of happiness and friendliness and red has been thought to stimulate appetite. No wonder we see this pairing in many popular fast food brands. Read More

Understanding EDDM

With postage again on the rise come January 26th, I want to discuss one option for mail marketing that can save you a significant amount of money, EDDM.

EDDM or Every Door Direct Mail is a relatively new service provided by the post office. It was created for small businesses that have not used direct mail marketing because of COST. EDDM can be great for any business looking to save time and money while targeting a specific area. Read More

Managing your print orders

Managing your inventory of business print materials is a great way to avoid the stress of last minute ordering and to stay within your print budget. If you have not been ordering long enough to know how long a certain item will last, we suggest trying these tricks: Read More